CAMPEONATO MUNDO DE RALIS 2019 - ALGUMAS NOVIDADES DO WRC

Quinta, 24 Janeiro 2019 23:07 | Actualizado em Sábado, 13 Abril 2024 11:06

WRC seals new partnership with car parts giant Autodoc

·       Autodoc announced as new official partner for WRC

·       Alliance begins at 2019 championship opener in Monte-Carlo

·       German company leads Europe’s online car parts sales   

 WRC Promoter has sealed an agreement with Autodoc, Europe’s leading online car parts sales business, to be the next official partner of the FIA World Rally Championship.

Autodoc, which is based in Berlin, was formed in 2008 and has grown rapidly in the decade since. It now retails car parts via a strong customer-friendly digital approach in 26 European countries.

The company will join the WRC family from next week’s season-opening Rallye Monte-Carlo (24 - 27 January) and will benefit from prominent TV visibility and service park branding at all European rounds.

Autodoc will also enjoy comprehensive online activation on the series’ official wrc.com website and its growing social media platforms, as well as bespoke videos for use across its own channels.

Car owners’ growing ‘do-it-yourself’ approach to repairs means Autodoc stocks more than 2.5 million products for 119 car brands at three locations in Berlin and one in Poland.

Its biggest sales area covers car brakes and classic wear parts such as air and oil filters, engine oils and spark plugs, as well as larger parts such as bonnets, alternators and exhaust systems.

It supports its sales with more than 1600 tutorials on social media to show customers how to replace parts.

WRC Promoter managing director Oliver Ciesla welcomed Autodoc to the championship’s growing portfolio of premium partners.

“In a relatively short period of time, Autodoc has established itself as Europe’s leader in a quickly growing business area and the WRC is delighted to provide the platform for further growth at our European rounds,” he said.

“Visibility on our TV programmes and a weekend-long presence in the WRC service park at European rallies will provide direct contact with our fans, and potential new customers, in Autodoc’s target markets.”

Autodoc CEO Alexej Erdle said there were clear parallels between the tough nature of the company’s day-to-day business and the WRC.

“For a while we have been looking for an opportunity to place our rapidly expanding company in a significant sponsorship and from the beginning it was clear we should only choose an outstanding sport.

“The WRC embodies a strong and highly competitive world-class sport in which only the most dedicated, innovative and best players reach the top. The comparisons with Autodoc are clear,” he said. 

About WRC Promoter GmbH

WRC Promoter GmbH is responsible for all commercial aspects of the FIA World Rally Championship, including TV production and the marketing of global media and sponsorship rights. The Promoter also has responsibility to increase the field of participants and to propose the venues that form the FIA WRC calendar.

The World Rally Championship is the FIA’s premium rally series. WRC showcases authentic motorsport, high performance cars and the world’s best drivers competing in dramatic surroundings ranging from the ice and snow of Scandinavia to the blistering heat of Mexico. Established in its current format in 1973, WRC participants battle for the drivers’ and manufacturers’ world titles at 14 rallies spanning 16 countries and five continents. Additional championship information can be found at www.wrc.com and www.wrcplus.com.