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CAMPEONATO EUROPA DE RALIS - ERC COM NOVO APOIO

Sexta, 11 Março 2022 05:33 | Actualizado em Quinta, 28 Março 2024 05:33

bluechemGROUP enters new-look ERC as car fluids partner

 

·       WRC Promoter secures multi-year agreement with bluechemGROUP to support FIA European Rally Championship 

·       Leading manufacturer of automotive lubricants and service products backs search for future rally stars

·       Refreshed championship ready for opening round of 2022 campaign

 

 WRC Promoter has sealed a multi-year alliance with bluechemGROUP to become the official car fluids partner of the FIA European Rally Championship. 

 

A leading manufacturer of automotive lubricants and service products ‘made in Germany’, bluechemGROUP jumps onboard as Europe’s new-look series builds up to this week’s exciting season-opener in Portugal.

 

Both WRC Promoter, in its first year as the ERC’s commercial rights holder, and bluechemGROUP are committed to an ambitious sustainability roadmap, from recycling to reducing the use of plastic.

 

The new partnership further strengthens the ERC as an important championship in its own right, but also as a development series to assist emerging talents to graduate to the FIA World Rally Championship. 

 

Thomas Tap, senior director marketing & sales at WRC Promoter, said the agreement provided a ‘tremendous tonic’ for the series ahead of the first round at Rally Serras de Fafe e Selgueiras (11 - 13 March).  

 

“We are excited about this boost for the development of the FIA European Rally Championship as a whole and especially for our search for future rally stars,” he added.

 

“Both partners are strongly committed to grow together long term. We are happy to support bluechemGROUP in its strategy of creating sustainable solutions for the automotive world.”

 

bluechemGROUP CEO Werner Urban added: “We constantly improve our products by various testing methods, including motorsports. Being commercially active in more than 120 countries worldwide, we have a history of supporting rallying on national and international level.

 

“Becoming official car fluids partner of the FIA European Rally Championship is a major step in our strategy of sustainability. Using the strong pan-European platform of the ERC gives us the chance to broaden the international awareness for our brands.” 

 

The ERC was founded in 1953 and the 2022 series comprises eight challenging rounds on both gravel and asphalt. 

 

In addition to the overall title, honours are up for grabs in various support categories, including the Junior ERC championship for drivers aged 28 and younger.    

 


 

About WRC Promoter GmbH

WRC Promoter GmbH is responsible for all commercial aspects of the FIA World and FIA European Rally Championships, including TV production and the marketing of global media and sponsorship rights. It also has responsibility to increase competitor numbers and to propose the venues that form the WRC and ERC calendars. WRC Promoter is the umbrella body for Rallycross Promoter GmbH, which is responsible for all commercial aspects of the FIA World and FIA European Rallycross Championships.

 

The FIA European Rally Championship is the ultimate training ground for young hopefuls aiming for the top. Providing a clear path of progression from national level to the world stage, the 2022 season of the oldest international rally series in existence comprises eight rounds. Additional ERC information can be found at www.fiaerc.com.

 

Next rally: Rally Serras de Fafe e Felgueiras, 11 - 13 March 2022

 

About bluechemGROUP

The bluechemGROUP (BCG) is a group of companies and a network of distributors with global activities and partners in more than 120 countries. The group’s success is based on the commitment to lead the automotive industry in developing and patenting of performance-optimizing and environmentally friendly products of highest quality expanded by modern workshop, industry and service concepts. We focus on sustainability and the highest possible efficiency through the maintenance and cleaning of vehicles and industrial plants. For this purpose, we produce highly effective products for the maintenance, cleaning and care for every vehicle. From system cleaners for oil and fuel circuits, lubricants, technical aerosols, workshop tools and equipment to vehicle detailing, we have a wide range for professional users and end consumers.

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