A 53-year-old individual who is a fan of SUVs and takes two months to conclude their purchase. According to a study by SEAT’s Market Research department, this is the typical new customer profile in Europe’s automotive sector. Although in the case of SEAT, the average age of its customers drops to 44. But what leads people to buy a car? What features do we consider a priority? Below we take a close look at the process that many buyers follow before making their final decision.