• Construction begins on the CUPRA headquarters to house the new brand’s central offices with motorsport at its core

• The former SEAT Sport building will become the CUPRA Racing Factory

• Both facilities are scheduled to be completed by the end of the year

• The announcement was made by CUPRA CEO Wayne Griffiths after the SEAT & CUPRA on Tour in Liverpool

After consolidating its organisational structure with the appointment of its management team and increasing its staff by 50%, CUPRA has started building its new headquarters, as announced by company CEO Wayne Griffiths in front of the brand's dealers after the second stop of the SEAT & CUPRA on Tour tour in Liverpool.

Located next to the SEAT headquarters, the new multipurpose building will have motorsport at its core, featuring 2,400 square meters of open-plan space. The CUPRA headquarters, whose design evokes a racing paddock, will be divided into two floors which will house the brand’s operations center of its sales, marketing, purchasing and finance departments. Located on a 10,500 square meter plot of land surrounded by nature, it will feature a large patio and a grand terrace for outdoor events, designed as a backdrop for presentations of future models.