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Quinta, 21 Maio 2020 16:48 | Actualizado em Terça, 02 Junho 2020 16:57

Digital debut of the CUPRA Leon Competición and CUPRA e-Racer

CUPRA launches its own Simracing series


  • The brand bets on e-sports with the creation of the CUPRA Simracing Series
  • CUPRA ambassadors Marc ter Stegen, Mattias Ekström and Jordi Gené will participate in a VIP race next May 21st
  • The brand also creates the world’s first electric touring car virtual race, the CUPRA e-Racing Competition
  • CUPRA doesn’t step off the podium at the TCR Simracing official competitions

 

Martorell/Weiterstadt, 20-05-2020 – CUPRA has decided to bring the excitement of racing tracks to the digital world by launching its own Simracing series. In collaboration with RaceRoom, the official WTCR licensed racing simulator, the brand has created the CUPRA Simracing Series, a 13-race competition where motorsport fans around the world can demonstrate their driving skills from home.

 

CUPRA Director of Strategy, Business Development and Operations Antonino Labate says: “The creation of the CUPRA SimRacing Series shows our vision for developing new experiences in the world of motorsport. We believe in the potential of e-sports to raise brand awareness among the new generation of car drivers, as it is becoming a central form of entertainment around the world.”

 

 


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