|Digital debut of the CUPRA Leon Competición and CUPRA e-Racer
CUPRA launches its own Simracing series
Martorell/Weiterstadt, 20-05-2020 – CUPRA has decided to bring the excitement of racing tracks to the digital world by launching its own Simracing series. In collaboration with RaceRoom, the official WTCR licensed racing simulator, the brand has created the CUPRA Simracing Series, a 13-race competition where motorsport fans around the world can demonstrate their driving skills from home.
CUPRA Director of Strategy, Business Development and Operations Antonino Labate says: “The creation of the CUPRA SimRacing Series shows our vision for developing new experiences in the world of motorsport. We believe in the potential of e-sports to raise brand awareness among the new generation of car drivers, as it is becoming a central form of entertainment around the world.”