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Comércio e Industria - Novidades


Terça, 15 Setembro 2020 12:56 | Actualizado em Terça, 29 Setembro 2020 23:28

From Mexico to Hamburg

CUPRA inaugurates the first CUPRA Garage in Europe and announces its participation with ABT in Extreme E

  • CUPRA continues its international expansion with its second CUPRA Garage worldwide after Mexico City
  • It becomes the first automotive brand to participate in Extreme E, as the main partner of ABT
  • World premiere of the team’s showcar, which will be driven by CUPRA ambassador Mattias Ekström


CUPRA is starting a new electric adventure. The brand took advantage of the inauguration of its first CUPRA Garage in Europe in the German city of Hamburg to announce its participation in the Extreme E racing series as the main partner of the ABT Sportsline team.


The announcement sees CUPRA become the first automotive brand to join the electric SUV off-road competition, which from early 2021 is set to travel across some of the world’s most extreme and remote environments. CUPRA CEO Wayne Griffiths and SEAT Executive Vice-president for R&D Dr Werner Tietz unveiled the team’s showcar, accompanied by Alejandro Agag, founder and CEO of Extreme E, and Hans-Jürgen Abt, managing partner of ABT Sportsline. The executives also confirmed the participation of CUPRA e-ambassador, Rally Cross and DTM Champion Mattias Ekström as one of the team’s drivers for the first season of the Extreme E.



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