|The alliance will boost the brand’s globalisation strategy
CUPRA and FC Barcelona join forces in a global alliance
CUPRA is entering into a global alliance with FC Barcelona to become its exclusive Official Automotive and Mobility Partner. The special car division from SEAT joins forces with its hometown football club as part of an alliance for the next five seasons.
This agreement that goes beyond a traditional partnership is based on three strategic pillars. Firstly, both partners originated in Barcelona and have a shared vision of boosting the city’s image around the world. Secondly, the two sides endeavour to promote youth talent and innovation. Finally, the two brands share the values of passion, ambition and global vocation.