• Customers can pre-book an exclusive launch edition of the car through an online platform starting tomorrow
• It’s the first-ever model to be selected as the football club’s official car
• CUPRA global ambassador Marc ter Stegen will be one of the first to drive the Formentor

In the final stretch to the launch of the CUPRA Formentor, CUPRA is starting the pre-booking campaign of the first model developed specifically for the brand. As part of the global alliance with FC Barcelona, which established CUPRA as the football club’s Official Automotive & Mobility Partner, the automotive brand has decided to name the CUPRA Formentor the official car of FC Barcelona.

This move comes in light of the opening of the CUPRA Formentor pre-booking platform, which will be available from tomorrow July 8^th. After collecting close to 20,000 expressions of interest by potential customers, the brand has decided to launch an online platform where car lovers will be able to pre-book an exclusive launch edition of the car from their homes and be the first ones to drive the most emotional model in the brand’s range.