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COMÉRCIO&INDUSTRIA-SEAT É NOTICIA

Terça, 25 Agosto 2020 21:04 | Actualizado em Domingo, 19 Novembro 2023 15:45

Colouring the history of SEAT


  • The first colour film dates back to 1935, but this technology did not become popular worldwide until much later
  • Today’s technological advances make it possible to colourise black-and-white videos and give new meaning to old images
  • After some hard work adding colour, SEAT videos from the second half of the 1950s can now be seen in the true colours of the time

 

Everything we look at from the distant past is always seen in black and white; this is largely due to our collective audiovisual imagination. Although the first film to use the newly developed Technicolor production dates back to 1935, Becky Sharp, this colour technology did not become widespread until years later. For example, it arrived in the United Kingdom and much of Europe in 1967, with the television broadcast of the Wimbledon tennis tournament, and two years later the Eurovision Song Contest was broadcast in full colour in Spain. Until then, video cameras only recorded in black and white, so many of the videos in SEAT’s documentary archive are devoid of any colour. That too is now a thing of the past.

 

 

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