|From Mexico to Hamburg|
CUPRA inaugurates the first CUPRA Garage in Europe and announces its participation with ABT in Extreme E
CUPRA is starting a new electric adventure. The brand took advantage of the inauguration of its first CUPRA Garage in Europe in the German city of Hamburg to announce its participation in the Extreme E racing series as the main partner of the ABT Sportsline team.
The announcement sees CUPRA become the first automotive brand to join the electric SUV off-road competition, which from early 2021 is set to travel across some of the world’s most extreme and remote environments. CUPRA CEO Wayne Griffiths and SEAT Executive Vice-president for R&D Dr Werner Tietz unveiled the team’s showcar, accompanied by Alejandro Agag, founder and CEO of Extreme E, and Hans-Jürgen Abt, managing partner of ABT Sportsline. The executives also confirmed the participation of CUPRA e-ambassador, Rally Cross and DTM Champion Mattias Ekström as one of the team’s drivers for the first season of the Extreme E.