• The SEAT Smart Quality team uses Eye-Tracker glasses to track the driver’s gaze through infrared sensors, cameras and algorithms
• Knowing where users are looking helps to achieve a more intuitive and secure interaction with devices such as infotainment
• This technology will have applications in other areas such as the design of mobility apps

Infrared light sensors, high resolution images and a sophisticated algorithm. All this technology is used to find out exactly where people are looking. As we drive, the road must obviously be the main focus. That’s why it’s key to safety to be able to locate everything we’re looking for on the central console of the infotainment system at a glance, from the navigation system to the air conditioning or the radio. “We must guarantee the minimum interaction time with the screen, and to do this the information must be where users intuitively and naturally look for it” says Rubén Martínez, head of SEAT’s Smart Quality department. To accomplish this, they now have an innovative system.