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COMÉRCIO&INDUSTRIA - MEYER BURGER

Sexta, 05 Março 2021 12:07 | Actualizado em Terça, 21 Novembro 2023 00:17

Meyer Burger commissions Jung von Matt with new brand and product positioning

Creative agency develops new corporate design, brand strategy and marketing campaign

Firmenlogo "Meyer Burger Technology AG"

 Meyer Burger Technology Ltd (SIX Swiss Exchange: MBTN) has commissioned Jung von Matt to reposition its brand. The renowned creative agency is currently developing a new premium brand strategy and communication architecture that will enable the company to position itself as a manufacturer of highly efficient solar modules in the future.

Production of high-efficiency solar cells and modules will start in the second quarter of this year at the new sites in Bitterfeld-Wolfen and Freiberg. The market launch of the modules will also take place in the second quarter, kicking off a digital marketing campaign. In addition to the DACH region, the target sales markets are other European countries such as the Benelux countries, Italy, France, Poland, the UK and countries in Northern Europe. Furthermore, Meyer Burger also wants to sell its modules in the US, Australia and Japan in the future.

"We want to position Meyer Burger as the leading European solar brand and set new standards. [...]

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