A work of art on a world tour: Byton to present concept car at Milan Design Week

Byton, developer and manufacturer of smart premium electric vehicles, is showcasing its production-ready concept vehicle to a European audience for the first time. From April, 17, media representatives and visitors at Milan Design Week will be able to experience the Byton Concept in a creatively designed environment – in which the elegant exterior and the high-tech interior will be presented in a unique way.

During the presentation, BYTON will:

• Invite select attendees to discuss the design of tomorrow’s mobility
• Showcase the car for all attendees within the setting of a Milan art gallery
• Provide updates on company milestones achieved within the last six months and announce the latest developments and future outlooks
• Present new product information to the public
• Enable the media to have a closer look behind the scenes of BYTON´s design processes
• Present its new brand store concept to the media

In 2017, more than 300,000 visitors came to see what was on offer at Milan Design Week over a total of six exhibition days. The 2018 Milan Design Week takes place from April, 17 to 22. Byton will present its design experience environment in the exclusive Brera Design District in the Galerie Casa d´Aste Blindarte, Via Palermo 11.

“Byton is all about changing mobility and especially about enhancing the time we spend in a car. At the Salone del Mobile and the accompanying Design Week it’s all about spaces where people feel comfortable as well as a communicative atmosphere and a positive lifestyle. That fits in perfectly with our aspirations and values and we look forward to seeing our audience in Milan,” says Carsten Breitfeld, CEO and co-founder of Byton.

About BYTON

It is not about refining cars. It is about refining life.

BYTON aspires to build premium intelligent electric vehicles for the future. Its crafted cars integrate advanced digital technologies to offer customers a smart, sage, comfortable, and eco-friendly driving and mobility experience.

BYTON aims to create a premium brand rooted in China that has a global reach. Its global headquarters, intelligent manufacturing base, and R&D center are located in Nanjing, China, while its North American headquarters, devoted to intelligent car experience, autonomous driving, whole vehicle integration, and other cutting-edge technologies, is based in the Silicon Valley. The company's vehicle concept and design center is located in Munich. BYTON also has offices in Beijing, Shanghai, and Hong Kong to handle external affairs, marketing, sales, design, and investor relations.

BYTON's core management team is made up of the world's top experts from China, Europe, and the U.S., all of whom have held senior management positions in such innovative companies as BMW, Tesla, Google, and Apple. Their expertise covers automotive design, automotive engineering and manufacturing, electric powertrain, intelligent connectivity, autonomous driving, user interface, and supply chain management, among other industry sectors, the sum of which represents BYTON's strengths in manufacturing premium automobiles that are equipped with high quality internet technologies.

As an innovation-driven startup, BYTON has completed its series A financing. Current shareholders include BYTON's founding team, Harmony Auto, Auto Investments, League Automotive Technologies, Legend Capital, and industrial investment fund in Jiangsu, China, and Chengdu Group, among other investors.