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Comércio e Industria - Tecnica

COMÉRCIO & INDUSTRIA - SEAT É NOTICIA

Sábado, 27 Janeiro 2018 14:50 | Actualizado em Sábado, 09 Novembro 2019 03:01

This is how a car is painted
The thousand day journey of a colour

SEAT teaser image   

– Three years of research and enough sensitivity to appreciate market trends: “Creating a colour is an inside job”, says Jordi Font from SEAT’s Color&Trim department. Its journey begins with a market study and ends when the paint is applied on the vehicle. In this process, personalisation strengthens its position as an obvious trend. Continue reading as w ego over the more than 1,000 days it takes to create a new colour range.


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