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CAMPEONATO MUNDO DE RALICROSS - COOPER TYRES

Segunda, 04 Outubro 2021 10:20 | Actualizado em Quinta, 06 Fevereiro 2025 15:33

Cooper Tires appointed Title Partner to World RX of Montalegre

  

 The penultimate outing on the 2021 FIA World Rallycross Championship schedule later this month has been renamed Cooper Tires World RX of Montalegre, as entry lists have been revealed for the popular Portuguese event, which could play a pivotal role in the destiny of the coveted Drivers’ crown.

 

Located high up in the Vila Real mountains in the north of Portugal, the picturesque and historic Circuito Internacional de Montalegre formed part of the original World RX calendar back in 2014 – hosting the very first event, in fact – and it returns this season following a three-year absence.

 

Cooper Tire Europe has similarly been a loyal World Championship partner since the beginning, with the versatility of its first-class products ensuring optimum performance and efficiency across all categories. It was confirmed back in April that the brand would remain as the exclusive tyre-supplier to the FIA World Rallycross Championship and FIA European Rallycross Championships until at least the end of 2023.

 

Now, the UK-based manufacturer is set to further increase its involvement through its partnership with the forthcoming World RX of Montalegre. The circuit’s undulating layout and the region’s unpredictable weather have produced many breathtaking battles over the years, and more are assuredly in store later this month as the World RX campaign reaches a crucial phase and the closely-fought Euro RX3 title is officially decided.

 

As at every event this season, the driver that sets the fastest lap in the final of each category will be rewarded with a free set of Cooper Tires. An additional set will be presented to the ‘Rookie of the Year’ in each class – as determined by an online fans’ vote  at the end of the campaign.

 

Thomas Tap, Senior Director Marketing & Sales, Rallycross Promoter GmbH, said:

 

“We are delighted to confirm Cooper Tire Europe as the new Title Partner to World RX of Montalegre. They have been a trusted and proactive partner to the World and European Championships for many years, and with the culmination of the Euro RX3 title battle and the high-stakes stage of the World RX season, I am confident that this event will provide them with maximum visibility and return on their investment as the action approaches fever pitch in Portugal.”

 

Cecilia Razeto, Head of Marketing Communications EMEA, Cooper Tire Europe, said:

 

“It has been great to see the FIA World Rallycross Championship events around Europe bounce back to their normal pace after the past year-and-a-half, with a renewed excitement from spectators and energy on-track. We are thrilled that we will be the official Title Partner for the Portugal round and we can’t wait to see more action!”

 

Orlando Alves, Montalegre Mayor, Circuito Internacional de Montalegre, said:

 

“The return of the World Rallycross stars to the historic Montalegre International Circuit gathers more and more interest, as shown by the association of Cooper Tire Europe with the Portuguese competition, as the event’s main sponsor. Having a brand at the level of Cooper Tires as Title Partner is a milestone for the marketing of World RX in Portugal.”

 

Tickets to Cooper Tires World RX of Montalegre can be purchased here

 

Event entry lists can be found here (World RX) and here (Euro RX3).

 

 


 

 

About Rallycross Promoter GmbH

Rallycross Promoter GmbH, a joint company of Red Bull GmbH and KW25 Beteiligungs GmbH, is responsible for all commercial aspects of the FIA World Rallycross Championship, including TV production and the marketing of global media and sponsorship rights. The Promoter also has responsibility to increase the field of participants and to propose the venues that form the calendars in the FIA World Rallycross Championship and supporting series.

 

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