• Photojournalist Paolo Pellegrin, a member of the prestigious Magnum Photos agency, travelled to Greenland to capture the CUPRA Formentor e-HYBRID in harmony with nature
• The collaboration between CUPRA and Pellegrin, #DriveTheChange, aims to raise awareness about climate change and the importance of preserving the environment
• In Pellegrin’s images, the Formentor e-HYBRID reflects the power of nature, and at the same time, its fragility

Greenland is one of the most extreme places on the planet. It’s also where renowned photojournalist Paolo Pellegrin embarked on a journey in the CUPRA Formentor e-HYBRID, to photograph the car’s interaction with the landscapes. This is #DriveTheChange, in collaboration with the Magnum Photos agency to raise awareness about the importance of preserving nature.