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Domingo, 19 Novembro 2023 12:18 | Actualizado em Terça, 11 Junho 2024 22:14

ZEEKR celebrates the opening of its Stockholm Showroom
with exclusive evening event

  • ZEEKR celebrated the launch of its new Stockholm Showroom, the first ZEEKR Center in Europe, located in the fashionable Norrmalm district, at the heart of Sweden’s capital city
  • More than 220 guests – customers, global media, and VIPs – attended an exclusive evening event hosted by senior ZEEKR executives
  • Throughout the evening, the guests were treated to a special sound design show from five-time Grammy-nominated electronic music pioneer Suzanne Ciani and a set by DJ Tina Misaghi
  • Occupying two floors, the showroom provides customers with a curated brand experience, including a luxurious lounge, and sets a new standard in personalized, direct-to-customer retail

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Global electric mobility technology brand ZEEKR celebrated the opening of its Stockholm Showroom last night with an exclusive event attended by a select group of customers, journalists, influencers from around the world and other VIPs.

ZEEKR’s first European showroom is located in the fashionable Norrmalm district, at the Gallerian, Hamngatan 37. Hosting more than 220 guests at the prestigious new location were senior executives from ZEEKR Europe, including CEO Spiros Fotinos.

The beautifully-lit space was designed to be the perfect setting to showcase the brand’s luxury electric vehicles, and taking pride of place were the first two models launched in Europe: the ZEEKR 001 luxury shooting brake and the ZEEKR X urban compact luxury SUV. (ZEEKR 001: Combined power consumption in kWh/100km: 18.2-18.5 (WLTP). Combined CO2 emissions in g/km: 0). ZEEKR X: Combined power consumption in kWh/100km: 16.5-17.5 (WLTP). Combined CO2 emissions in g/km: 0).

Providing live entertainment throughout the evening were DJ Tina Misaghi, who played her set from within a ZEEKR X, and five-time Grammy-nominated electronic music pioneer Suzanne Ciani, who brought her unique synthesizer sound to the showroom. As well as gourmet food and signature cocktails, guests could also sample a curated selection of fresh aromatic herbs from plants grown within a bespoke greenhouse.

The next ZEEKR Center to open will be in Amsterdam, the Netherlands, in December. More will follow from 2024, starting in Germany, to support ZEEKR’s ambition to expand its presence to most countries in Western Europe by 2026. 


ZEEKR is the global luxury electric mobility technology brand from Geely Holding Group. ZEEKR aims to create a fully integrated user ecosystem with innovation as standard. The brand utilizes the EV-focused Sustainable Experience Architecture (SEA) and includes its own e-powertrain technologies and a sustainable electric vehicle supply chain.

ZEEKR operates its R&D center in Ningbo, Hangzhou, Gothenburg and Shanghai and boasts state-of-the-art facilities and world-class expertise. The engineering team in Sweden works on core technologies including vehicle architectures, powertrain, chassis, and advanced driver assistance systems (ADAS). They also collaborate with start-ups, innovation hubs and academia in Sweden and from around the world to pave the way for future sustainable mobility.

ZEEKR Global Design center, also located in Gothenburg, is home to a diverse, international team working in disciplines including exterior and interior design, color, materials, human-machine interface (HMI), and digital and physical modeling. The inside of the building boasts an open layout to encourage all teams to work together as a single, unified group.

Since ZEEKR began delivering vehicles in October 2021, the brand has delivered over 170,000 vehicles to date including the ZEEKR 001, ZEEKR 009 MPV and ZEEKR X urban SUV. ZEEKR has announced plans to sell vehicles in European, Middle Eastern and other Asian markets, and has an ambitious roll-out plan over the next five years to satisfy the rapidly expanding global EV demand.

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