• The interior design of the CUPRA Terramar is inspired by nature and comes to life on an empty table before it takes shape in the final model
• Francesca Sangalli, head of Colour & Trim Concept & Strategy at CUPRA, takes us on a creative journey through the moodboard of the brand’s sporty SUV
• The CUPRA Terramar has three essential pillars that complement each other - lightweight structure, embracing musculature and striking details in copper

“It all starts with an image, a texture, a sound; an inspiration that comes from the essence of raw, unaltered nature, which helps us to express the emotions we want to achieve.” Francesca Sangalli contemplates the large bare table in front of her, like a blank canvas that’s waiting to be filled and endowed with meaning. The head of Colour & Trim Concept & Strategy at CUPRA is about to dive into the process of recreating the moodboard that culminated in the interior design materiality of the CUPRA Terramar. “A moodboard is never static; it evolves with the design. We gradually build it and develop it throughout the creative process” she explains as she arranges fabrics, structures, cut-outs and photos that served as inspiration to shape the story behind the brand’s sporty SUV.