• The CUPRA designers have created the brand’s most radical interpretation of an electric city car, inspired by the world of motorsport
• CUPRA Design Director Jorge Diez reveals the concept’s secrets and the keys to its design
• The head of design highlights the importance of emotions in creating the new concept

To create CUPRA’s future electric vision. This was the challenge facing the CUPRA design team, with the freedom they were given to create a concept car. And so, the CUPRA UrbanRebel Concept was born, a model inspired by the world of motorsport that showcases the most radical interpretation of an urban electric car. What was this challenge like for the design team? CUPRA Design Director Jorge Diez explains how they achieved their most rebellious model for the electric era.