• New heroes for a new era with 3 new electrified models by 2025: CUPRA Terramar*, CUPRA Tavascan* and CUPRA UrbanRebel*
• CUPRA’s aim: sell 500,000 cars a year and global expansion into new markets as well as entering new segments
• CUPRA gave a glimpse of the future versions of the current range of models

CUPRA is revealing its exciting plans for the future, with new heroes for a new era. Returning to where it all began four years ago, in Terramar, Sitges, to host the beginning of the next chapter.

To date, the brand has delivered close to 200,000 units while its turnover has grown from 430 million euros in 2018 to almost 2.2 billion euros in 2021, far beyond all expectations. And this year, CUPRA intends to double its sales, turnover, and global network of CUPRA Masters and CUPRA City Garages.