A new hero for a new eraCUPRA unveils the CUPRA Terramar to the Audi Hungaria employees who will be involved in its production | |
1,900 kilometres away from Barcelona, CUPRA continues to inspire the world. In Győr, Hungary, the unconventional challenger brand unveiled the new CUPRA Terramar, its first electrified SUV, to 200 employees at the Audi Hungaria factory. Located in one of the country’s most important industrial zones, the plant will produce the new model alongside other Audi models. In an event with CUPRA CEO Wayne Griffiths, Markus Haupt, SEAT S.A. Executive Vice President for Production and Logistics, Alfons Dintner, CEO of Audi Hungaria, Zoltán Les, Board Member of Car Production of Audi Hungaria, and other representatives from Audi Hungaria, the employees got an up-close look at the vehicle, which they will be manufacturing themselves starting in 2024. |
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João Raposo
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