• Metahype is an en ever-expanding virtual island where brands, creators and communities get together to socialize, collaborate, create, and live emotional experiences. 
• CUPRA unveiled its own spaces within the Metahype that make up the CUPRA Metahype District.
• Reveal of the virtual sports car CUPRA DarkRebel in the CUPRA Metahype District through an immersive experience, where users can influence the future design of the CUPRA DarkRebel
• Primavera Sound music festival is one of the first brands to join Metahype 

Introducing Metahype, an innovative and interactive exploration of the metaverse spearheaded by CUPRA. 

Debuting at the brand’s Exponential Impulse event in Berlin, Metahype is an ever-expanding virtual island where brands, creators and communities get together to socialize, collaborate, create, and live emotional experiences.