COMÉRCIO&INDUSTRIA - CITROEN É NOTICIA

Sexta, 28 Abril 2023 01:47 | Actualizado em Terça, 09 Abril 2024 02:26

• Citroën will reveal the All-New C3 Aircross at an event in New Delhi.  The new vehicle is a family B-SUV designed to meet the specific needs of customers in the key markets of India, South-East Asia and South America.
• This new SUV model and the already launched compact New C3 represent a key step in Citroën’s international growth strategy, under which the brand is targeting 30 percent of its global vehicle sales to be in regions and markets outside of Europe by 2025. 

Why is this interesting?

• Citroën’s brand presence in these two regions has been boosted by the successful launch of the New C3 compact hatchback which was introduced in 2022.
• South-East Asia and South America are high-potential and fast-growing markets that will positively contribute to Citroën's international ambitions.
• In 2022, the brand’s Asian and Asian Pacific registrations increased by 56.9% compared with 2021 and those in South America rose by 21.2%. In India, Citroën achieved 6,069 registrations in 2022 (an increase of 872.6%), while in Brazil they increased by 37.6% (32,128) and in Argentina by 11.3% (13,846).
• The All-New C3 Aircross has been developed with direct input from regional teams and local consumers and will be produced in Porto Real, Brazil and Chennai, India with around 90% of local integration.
• Unmistakably Citroën, the All-New C3 Aircross is a tough and distinctive SUV available in both 5-seater and 7-seater versions and targeted for launch in India, Brazil and Argentina from late 2023. From 2024, it will also launch in Indonesia, a new market for Citroën’s business, announced in October 2022, and operated in partnership with Indomobil Group as sole distributor.