VP RACING FUELS NAMED OFFICIAL FUEL OF DIRTCAR RACING
DIRTcar Racing and VP Racing Fuels, Inc., today announced they
have extended a decade long relationship, naming VP Racing Fuels
as the Official Fuel of DIRTcar Racing in the Midwest.
“DIRTcar racing is the
biggest thing on dirt in the Northeast,” stated Bruce Hendel, VP’s Vice
President, North America Sales – Race Fuels & Consumer Products. “With
DIRTcar’s enormous presence in the Midwest this is a natural progression
and gives VP a tremendous opportunity to expand our brand awareness in the
region. The introduction of our D-fuels and our participation in the
DIRTcar HP Program will help introduce VP to the engine builders not
already fueling with VP Power. Our Ron Wick did a great job helping to put
this all together and now it’s time to go racing.”
VP’s D-fuels, like the
D12 that powers Stewart Friesen, Brett Hearn, and Matt Sheppard in the
northeast, offer competitors the same performance advantages of C12 but
incorporate a different dye color to make product verification easier. To
promote and reward the use of these products and to support DIRTcar Midwest
and WRG, VP has posted 5,000 gallons in awards at designated series and
special events throughout the season. In addition, funds from the sales of
D-fuels will be contributed back to WRG to support programs and point
funds.
From dirt Late Models to
Sports Compacts, DIRTcar Racing sanctions 13 different divisions, competing
more than 5,000 times a year on more than 120 tracks across the United
States and Canada. For over 30 years, DIRTcar has also sanctioned the most
grueling and intimidating schedule in all of motorsports, the DIRTcar
Summer Nationals. The premier drivers and teams within the dirt Late Model
ranks race in 28 events spread out over seven states vying for their piece
of a one million dollar purse over a marathon five weeks of competition.
Along for the ride for all but one of these events is the
DIRTcar-sanctioned UMP Modified sibling tour, the Summit Racing Equipment
Modified Nationals.
DIRTcar HP was designed
to connect aftermarket engine part suppliers with dirt track racer and
engine builder communities. The largest program of its kind in all of
motorsports, DIRTcar HP is entering its eighth season and boasts a blue
chip lineup of partners, including Comp Cams, Edelbrock, JE Pistons, MSD,
NGK Spark Plugs, and VP Racing Fuels.
“2018 marks the tenth anniversary of our relationship with VP,”
said DIRTcar Racing CMO Ben Geisler. “While it’s no surprise that we are
renewing, their commitment to our Midwest race tracks and engine builders
represents a huge step forward.”
For more information
about VP and its products for consumers, enthusiasts, and racers visit vpracingfuels.com.
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race
Fuel Technology™, fueling champions in virtually every form of motorsport
on land, sea and air since 1975. VP is the Official Racing Fuel
of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA,
World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World
Challenge, PDRA, Rally America, SCORE, and ARA among more than 60
VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and
convenience stores across the U.S. are being branded as VP Racing Fuels,
with each providing distribution for VP’s other product lines, including
ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor
power equipment; VP Madditive® performance chemicals; VP Hi-Performance
Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C
racing. VP's most recent diversification efforts include the
introduction of VP Hi-Performance Lubricants in conjunction with the launch
of quick lube facilities branded VP Racing FASTLUBE™." More
information is available online at VPRacingFuels.com.
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